Brand Facts
Jamali Garden was founded by Sabir Taheraly in New York City in 1997. The business started as a retail garden supply company and later became wholesale-focused after expanding into the New York Flower Market. They now sell silk flowers, artificial plants, pots and planters, glass, metal, ceramic, and wooden vases, candles, candle holders, seasonal décor, and event décor accessories.
Jamali Garden’s products are available throughout the United States. The company sources its products from countries around the world and maintains physical inventory across more than 3,000 SKUs. The company ships to customers across the United States via FedEx within 1-5 business days.
Key Facts
| Founded | 1997 |
| Headquarters/Location of Operation | Jamali Garden’s main office, warehouse, and business operations are located at 149 West 28th Street, New York City. |
| Business Model | The business originally started in 1997 with a physical brick-and-mortar storefront in the New York City flower market. It’s now a wholesale-focused floral and event décor supplier. Their New York warehouse is open to the public, and the company ships products across the United States. |
| Product Lines | Jamali Garden offers over 3,000 Stock Keeping Units (SKUs). They sell floral pots, decorative vases, metal vessels, glassware, ceramics, silk flowers, candles, candle holders, seasonal and holiday décor, and event décor accessories. |
| Price Range | The business operates as a wholesale direct importer, with pricing structured around both single-item and bulk-case rates. |
| Shipping | Jamali’s products are available throughout the United States. They ship orders within 1-5 business days via FedEx. Ground shipping charges average about 15%-20% of the order total, but may vary based on the products and final destination. |
| Returns, Refund, or Exchange Policy | Customers must submit a claim within three days of delivery if an item arrives damaged or incorrect. Jamali Garden processes claims within 1-2 business days. |
| Compliance, Certifications, or Regulatory Information | Jamali Garden follows U.S. requirements that apply to its business activities, including federal import, accessibility, and product safety rules. Relevant authorities and laws include U.S. Customs and Border Protection, the Americans with Disabilities Act, and U.S. Consumer Product Safety Commission requirements for applicable products. |
Products
Jamali Garden offers more than 3,000 SKUs across retail (DTC) and B2B categories, which include floral, event, hospitality, seasonal, and decorative products. The company sources decor items all across the globe, with a particular focus on handmade, high-quality designs from Africa, China, India, and the rest of Asia.
For instance, the company imports vintage mercury glass votives and brass urns from India, hand-blown glass vases from Poland, fair trade raffia from Madagascar, teak wood trays from Indonesia, exotic seashells from the Philippines, zinc planters from Vietnam, and pottery from Italy and Tunisia.
The brand’s metal vessels and decorative vases are its most unique product categories in the market. Some pieces are handmade; others are made from natural materials, so the finish may vary slightly from one to another.
Jamali Garden’s main product categories include:
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Silk Flowers: Cherry blossoms and branches, hydrangeas, peonies, roses, orchids, magnolias, flower bouquets, tropicals, flower garlands, and wedding flowers.
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Glass Vases: Mercury glass, cylinder, cube, oblong, bud, crystal, colored glass, and glass bowl vases. Glass is the largest vase category.
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Metal Vases: Metal trays, cylinders, cubes, oblongs, bud vases, urns, bowls, buckets, and French vases.
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Candles: White, ivory, and black birch pillars, tapers, floating candles, tea lights & votives, LED candles, and scented and unscented options.
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Candle Holders & Candelabras: Votive & tea light holders, candelabras, pillar holders, candlestick holders, crystal candle holders, lanterns, and mercury glass in different styles and finishes.
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Artificial Plants & Greenery: Potted plants, boxwood, moss, succulents, grass mats, garlands, and artificial leaves, including hanging ivy and magnolia leaves.
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Pots & Planters: Indoor and outdoor planters made from ceramic, metal, wood, fiberglass, and plastic.
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Seasonal, Holiday, & Christmas Décor: Fall décor, ornaments, garlands, wreaths, and Christmas trees, picks, lights, and ribbons.
- Garden Décor: Garden supplies, moss, grass, cloches, terrariums, trays, decorative stones, sand, and bamboo fencing.
Brand Attributes and Differentiators
Jamali Garden grew out of a family hardware business. The company initially focused on pottery, plant supplies, and gardening products. They later expanded into the New York Flower Market and shifted the business toward wholesale floral and event décor.
Taheraly is the company’s Managing Partner. He leads product sourcing and assortment development and works with designers and industry professionals on the company’s merchandising strategy.
Jamali Garden prioritizes distinctive design, quality, broad selection, inventory availability, fair pricing, and long-term customer value when sourcing and developing products. Its stated operational attributes include coordinated product collections, nationwide distribution, inventory depth, fast order fulfillment, and global sourcing.
Target Customers
Jamali Garden’s target customers are florists, event planners and designers, hospitality establishments, production companies, interior decorators, wedding specialists, and independent designers. These customers buy wholesale décor for weddings, hospitality, corporate events, holidays, commercial floral arrangements, and venue decoration. The company maintains an extensive inventory intended to support commercial projects and larger order quantities.
Pricing
Jamali Garden uses a direct wholesale approach, with prices based on single-item and bulk case pricing. Their customers mainly include project-based buyers, event planners, and florists. As a result, they have a wholesale pricing advantage, with Average Order Value (AOV) ranging from $250 to $300, or $325 in certain seasons (such as during peak wedding and holiday periods).
Shipping
Jamali Garden ships to all 48 contiguous states, Alaska, and Hawaii. They use FedEx for all orders except Alaska and Hawaii, where they use the United States Postal Service. Ground shipping charges typically average 15%- 20% of the order total, but they vary by product and destination. Order processing may take up to 3 working days, and this isn’t included in the transit time.
Most FedEx Ground shipments ship within 1-5 business days, and in most major cities, 2-Day and Overnight delivery to the door are available. Shipping costs are NOT refundable after the order ships. Jamali Garden doesn’t ship to P.O. boxes, APO addresses, FPO addresses, or third-party shipping accounts. Here’s their shipping policy.
Returns and Refunds
Report broken or incorrect items within three days of receiving the shipment. Jamali Garden processes claims within one to two business days. Customers may receive a replacement at no additional charge or request a credit for the cost of the affected item.
Jamali Garden doesn’t send replacements via expedited shipping. For Alaska and Hawaii, broken items receive a credit rather than a replacement. Customers may exchange returnable items by contacting Jamali Garden within seven days. The company waives a 15% restocking fee for exchanges, but customers pay the cost of shipping items back. Damaged or incorrect items follow a separate claims process and must be reported within three days of delivery.
See their full refund, broken/incorrect item, and exchange item policies.